About Dọja
Dọja is a discovery platform and marketplace for African Fashion, Arts, Beauty and Lifestyle Products. Dọja allows you to find in one place the greatest variety and the widest choice of fashion, arts and craft produced and manufactured by Entrepreneurs of African descent across the globe. Dọja is the beauty of Africa on display. Dọja means Digital (ọja) marketplace in the Yoruba Language of Western Africa.
Vision: Dọja aims to be the largest discovery platform and marketplace for African Fashion, Arts, Beauty and Lifestyle Products. Where customers can find and discover anything Pan-African which they might want to buy online.
Mission: Doja’s mission is to enable global citizens to experience the beauty of Africa one product at a time, whilst enabling the community of Dọja entrepreneurs to experience economic emancipation.
Our Dọja Story
Dọja is more than an e-commerce platform it’s a community of sellers and buyers who desire to create wealth for entrepreneurs of deprived communities from across the globe. The story of Dọja began with the vision of a young entrepreneurial woman Ife Olarinde. Ife was born and raised in the city of Ibadan, West Africa. As an Entrepreneur of African descent she faced so many challenges and those challenges inspired the birth of Dọja, she’s currently pursuing her PhD in Entrepreneurship in order to acquire more knowledge needed for the growth of the community, Ife also has a Masters degree from Imperial College London.
Doja’s journey can be traced to as far back as 2007 when Ife began her journey as a fashion entrepreneur in her dorm room as an undergraduate. In 2016 to be precise Ife began to look for various avenues through which African entrepreneurs could showcase their goods to a global audience. Africa has many talents but the fragmented entrepreneurial ecosystem has made it very difficult for small businesses to sell to a global audience. Having grown up in Africa Ife as an entrepreneur could relate to the various struggles of everyday entrepreneurs on the continent of Africa. The encounter she’s had with these entrepreneurs shaped her thinking and she started seeking ways to empower indigenous entrepreneurs in Africa. One of the ways through which she empowers the entrepreneurs is Dọja, Dọja is a digital platform which puts the growth of entrepreneurs at the core of its deliverables. We enable entrepreneurs to showcase and sell their goods and services to a global audience.
Dọja up-skills the indigenous entrepreneurs to refine value created and also create a marketplace to showcase the value created to a global audience. Our aim at Dọja is to enable customers from across the globe to patronise indigenous entrepreneurs directly and experience the beauty of Africa through the Dọja platform. Giving the customers an opportunity to shop Africa with just a click.
Dọja Sellers are located in various parts of the World, most of our sellers are predominantly in Africa from West Africa to the Southern and Northern Africa we are reducing poverty and creating economic value for our sellers. At Dọja, we empower local artisans & creatives to create value and share the beauty of the value created with a global audience.
